By Ray Hodge. Companies, sole traders and those blessed with the entrepreneurial gift, spend inordinate amounts of time and energy focussing on increasing sales and profits, and rightly so. Always on the hunt for new opportunities, we create front end strategies, strategic partnerships and referral mechanisms to build the ever evolving sales pipeline. Included in […]

Gain A Competitive Advantage With Environmental Responsibility

By Mark O’Brien. Running a business is a tough job; fulfilling, rewarding and challenging, but still fraught with the need to sell enough of your products or services to make the business a viable entity. One area where a competitive advantage can be developed is by identifying the type(s) of customer you have and supplying […]

Translating Your Brand To The Digital World

By Nima Yassini.   When you are asking yourself whether your company ticks all the right boxes in order to move online, the first challenge is to visualise where your business will be in five years’ time. The first step is to stop wondering if your organisation is the right candidate to integrate online, and […]

Creating Headlines That Sell – Copywriting For Business

By Bernadette Schwerdt. I had the good fortune to have Apple Computers as one of my advertising clients. They required a series of headlines for a 24-page brochure to get rid of a bunch of old stock. The headlines presented were fantastic! Amusing, outrageous, quirky. They were set to scoop the awards pool. But when […]

The 7 Secrets To Writing Advertisements That Get Results Every Time!

7 Secrets of Advertising

By Bernadette Schwerdt. For most business owners, writing advertisements, brochures and other promotional material is a major headache.  This is understandable.  Writing copy that gets results can be hard work – it is time consuming, it can be a hit and miss affair, and is expensive if you get it wrong. It is no wonder […]

Is There Still Any Value In Direct Mail As Opposed To e-mailouts?

By Craig McCallum. One channel of media is not necessarily better than another. Each has specific strengths and weaknesses. In order to determine the most effective channels for your campaigns, it is necessary to know each of their primary goals, strengths and shortcomings. In this market, these primary classifications have shifted. Email campaigns, for example, […]

How To Create Compelling Offers That Make People Buy

By Bernadette Schwerdt. Why have an offer? Because offers, or incentives as they are otherwise known, make people sit up and take notice. Offers should stop the reader dead in their tracks and make them say, “I want that!” Without an offer, it is too easy for the reader to turn the page and move […]