Online Tools To Help You Improve Your Productivity

By Kevin Dam. Collectively, SMEs can be the driving force of a recovering economy because of the energy, flexibility and responsiveness inherent in the sector. Astute owners and managers are always ready and waiting to take advantage of any tools or technology that will boost their financial performance or productivity – particularly during a slow […]

Beyond 2014

By Donna Hanson. Take a moment to think way back in time… well, back to 2008 to be precise. Facebook was gaining momentum as the major social media tool and Twitter was new to the scene. Fast forward just four years to 2012 and the London Olympics. Social media use was in full force. Marketing, […]

Harnessing SEO To Increase Business

By Trent Allen. I am going to take a guess, and that guess is: You know of the company called Google, and, at one point in time, you’ve have used their search engine. No, this is not an article about Google, but more about how Google can drive sales to your business through the art […]

Our Network Has Grown. Should We Outsource?

By Donna Hanson. Firstly, let us make the assumption that if you have reached this point, you have already worked out that your organization has enough work to occupy a potential resource and the ability to fund it, regardless of whether it is an employee or supplier. Next, consideration needs to be given to some […]

The Value of LinkedIn as a Business Tool

By Philip Brookes. LinkedIn ( is a ‘job networking’ website that keeps you connected with your business acquaintances and colleagues (past and present) and, by association, with their contacts, and beyond. It is a great way of staying in touch with people as they move from one employer to another, and focuses on leveraging the […]

Context-aware applications. What are they and how can they help your business?

By Donna Hanson. Slowly simmering away since the late 90s, context-aware applications (also referred to as content aware) are simply software programs that sense and react based on environmental issues such as location – for example, a GPS (global positioning system) unit such as a TomTom or NavMan is a context-aware application. Other examples include […]

What Impact The Industry Your Business Is In Has On The Success Of Its Online Marketing

By Philip Brookes. As ‘success’ is a highly subjective term, it is better to consider the ‘potential’ your online marketing has. As an architectural practice in suburban Sydney, your target market is a lot smaller than those of Apple, Microsoft or Proctor & Gamble. Your market potential, albeit highly lucrative, is never going to equate […]