How To Protect Your Intellectual Property

By Kim Khor. Corporate information systems are thought of as housing data-like documents, messages and databases. They should also include all digital devices like mobile phones, cameras and GPS (global positioning system) navigators. When people use any of these systems, their actions are also converted into data. Each action is recorded in some way and […]

CUSTOMER SERVICE AND THE BOTTOM LINE

By Ray Hodge. Companies, sole traders and those blessed with the entrepreneurial gift, spend inordinate amounts of time and energy focussing on increasing sales and profits, and rightly so. Always on the hunt for new opportunities, we create front end strategies, strategic partnerships and referral mechanisms to build the ever evolving sales pipeline. Included in […]

Translating Your Brand To The Digital World

By Nima Yassini.   When you are asking yourself whether your company ticks all the right boxes in order to move online, the first challenge is to visualise where your business will be in five years’ time. The first step is to stop wondering if your organisation is the right candidate to integrate online, and […]

Harnessing SEO To Increase Business

By Trent Allen. I am going to take a guess, and that guess is: You know of the company called Google, and, at one point in time, you’ve have used their search engine. No, this is not an article about Google, but more about how Google can drive sales to your business through the art […]

The Best Ways To Get Brand Recognition In This Market And Beyond?

By Craig McCallum. In the marketing world we hear the drumbeat about the ongoing economic fallout – dismal corporate earnings, company layoffs, marketing budget cuts and an overall brand budget crisis. As a result, there is a general diminishing commitment to long-term brand building. The mission of the moment is predominantly driven by the accountant, […]

How To Audit Your Business Image

Nicola Barnard. Everybody within a business is responsible for brand management. If the business has a clear and consistent image, people within the business will understand what needs to be done. The issue for most business owners is that they are too close to the business to see what clients are seeing. That is why […]

How to choose a charity, sponsorship or association relationship that supports your business brand

By Nicola Barnard. Make it a conscious and authentic choice to contribute to others. If it is only done because you think it will bring you business, your lack of passion will show. The best way to e ngage with a charitable program or organisation is if you, or your staff, have an existing reason […]