Boost Your Business By Boosting Your Brain

By Dr Helena Popovic MBBS. Your most powerful business asset is your brain. By understanding how your brain works, you can work more productively, creatively and efficiently. You can learn how to think more incisively, focus more effectively and sustain your mental energy throughout the day. Here are some of the latest findings from neuroscience […]

How To Foster Diversity In Your Organisation Across Borders

By Barry Thomas. In an innovative world, where a company’s resources are constantly under scrutiny and the smallest error can be the difference between success and failure, many businesses are now identifying that the diversity of its people is just as important as technology, finance, manufacturing and so on. Diversity essentially defines what is different; […]

CUSTOMER SERVICE AND THE BOTTOM LINE

By Ray Hodge. Companies, sole traders and those blessed with the entrepreneurial gift, spend inordinate amounts of time and energy focussing on increasing sales and profits, and rightly so. Always on the hunt for new opportunities, we create front end strategies, strategic partnerships and referral mechanisms to build the ever evolving sales pipeline. Included in […]

How To Create Compelling Offers That Make People Buy

By Bernadette Schwerdt. Why have an offer? Because offers, or incentives as they are otherwise known, make people sit up and take notice. Offers should stop the reader dead in their tracks and make them say, “I want that!” Without an offer, it is too easy for the reader to turn the page and move […]

The Value of LinkedIn as a Business Tool

By Philip Brookes. LinkedIn (www.linkedin.com) is a ‘job networking’ website that keeps you connected with your business acquaintances and colleagues (past and present) and, by association, with their contacts, and beyond. It is a great way of staying in touch with people as they move from one employer to another, and focuses on leveraging the […]

Spreading the word

By Bernadette Schwerdt. If your website is languishing on search engines and you are not getting any worthwhile traffic, it is worth investigating article marketing as a way to not only boost your search engine page rank but to increase your profile and credibility too. What is article marketing? Article marketing is the art of […]

Insider Secrets On How To Get Publicity

By Julie Morgan. Public relations (PR) agencies generate great media coverage for their clients, but not all small- to medium-sized businesses can afford to pay big-agency fees. Thankfully, hiring the professionals to do the job is not the only way to get publicity. Armed with insider secrets, you can do your own PR and get […]