Creating Headlines That Sell – Copywriting For Business

By Bernadette Schwerdt. I had the good fortune to have Apple Computers as one of my advertising clients. They required a series of headlines for a 24-page brochure to get rid of a bunch of old stock. The headlines presented were fantastic! Amusing, outrageous, quirky. They were set to scoop the awards pool. But when […]

For those who want to write…. But cannot get started

By Bernadette Schwerdt. As a business owner, writing your own marketing material can be really difficult. Not just because writing (for many) is hard work, but because it gets put on the ‘will do when I get time’ list – which generally means it never gets done. Or perhaps you mean to get around to […]