By Ray Hodge. Companies, sole traders and those blessed with the entrepreneurial gift, spend inordinate amounts of time and energy focussing on increasing sales and profits, and rightly so. Always on the hunt for new opportunities, we create front end strategies, strategic partnerships and referral mechanisms to build the ever evolving sales pipeline. Included in […]

How to reignite dormant customers

By Craig McCallum. Dormant clients are scary. They take up room in your database and keep marketers, salespeople and business owners awake at night or at least they should. The question is, why are they dormant? Why are they in your database and what brought them to your database in the first place? This requires investigation […]