Helping Gen Ys To Become The International Managers Of The Future

By Barry Thomas. According to Future Workplace it is estimated that by 2025, Gen Y workers will account for 75 percent of the workforce. Indeed, Gen Ys are set to becomethe international leaders of the future and are therefore a critical talent pool forglobalorganisations to coach and mentor. Gen Ys are increasingly moving towards managerial […]

Implementing A Crisis And Recovery Management Plan Across Borders

By Barry Thomas. A corporate crisis can strike at any moment and in any location. Indeed, a crisis relates to an incident, human or natural, that requires urgent attention or action to protect life, property, environment or reputation. In the age of digital media, it can be business as usual one day and, without prior […]

Beyond 2014

By Donna Hanson. Take a moment to think way back in time… well, back to 2008 to be precise. Facebook was gaining momentum as the major social media tool and Twitter was new to the scene. Fast forward just four years to 2012 and the London Olympics. Social media use was in full force. Marketing, […]

CUSTOMER SERVICE AND THE BOTTOM LINE

By Ray Hodge. Companies, sole traders and those blessed with the entrepreneurial gift, spend inordinate amounts of time and energy focussing on increasing sales and profits, and rightly so. Always on the hunt for new opportunities, we create front end strategies, strategic partnerships and referral mechanisms to build the ever evolving sales pipeline. Included in […]

Translating Your Brand To The Digital World

By Nima Yassini.   When you are asking yourself whether your company ticks all the right boxes in order to move online, the first challenge is to visualise where your business will be in five years’ time. The first step is to stop wondering if your organisation is the right candidate to integrate online, and […]

Harnessing SEO To Increase Business

By Trent Allen. I am going to take a guess, and that guess is: You know of the company called Google, and, at one point in time, you’ve have used their search engine. No, this is not an article about Google, but more about how Google can drive sales to your business through the art […]

Creating Headlines That Sell – Copywriting For Business

By Bernadette Schwerdt. I had the good fortune to have Apple Computers as one of my advertising clients. They required a series of headlines for a 24-page brochure to get rid of a bunch of old stock. The headlines presented were fantastic! Amusing, outrageous, quirky. They were set to scoop the awards pool. But when […]