Driving Success
By Kevin Dam. Collectively, SMEs can be the driving force of a recovering economy because of the energy, flexibility and responsiveness inherent in the sector. Astute owners and managers are always ready and waiting to take advantage of any tools or technology that will boost their financial performance or productivity – particularly during a slow […]
By Barry Thomas. A corporate crisis can strike at any moment and in any location. Indeed, a crisis relates to an incident, human or natural, that requires urgent attention or action to protect life, property, environment or reputation. In the age of digital media, it can be business as usual one day and, without prior […]
By Donna Hanson. Take a moment to think way back in time… well, back to 2008 to be precise. Facebook was gaining momentum as the major social media tool and Twitter was new to the scene. Fast forward just four years to 2012 and the London Olympics. Social media use was in full force. Marketing, […]
By Nima Yassini. When you are asking yourself whether your company ticks all the right boxes in order to move online, the first challenge is to visualise where your business will be in five years’ time. The first step is to stop wondering if your organisation is the right candidate to integrate online, and […]
By Trent Allen. I am going to take a guess, and that guess is: You know of the company called Google, and, at one point in time, you’ve have used their search engine. No, this is not an article about Google, but more about how Google can drive sales to your business through the art […]
By Donna Hanson. Firstly, let us make the assumption that if you have reached this point, you have already worked out that your organization has enough work to occupy a potential resource and the ability to fund it, regardless of whether it is an employee or supplier. Next, consideration needs to be given to some […]
By Donna Hanson. Slowly simmering away since the late 90s, context-aware applications (also referred to as content aware) are simply software programs that sense and react based on environmental issues such as location – for example, a GPS (global positioning system) unit such as a TomTom or NavMan is a context-aware application. Other examples include […]
