Translating Your Brand To The Digital World

By Nima Yassini.   When you are asking yourself whether your company ticks all the right boxes in order to move online, the first challenge is to visualise where your business will be in five years’ time. The first step is to stop wondering if your organisation is the right candidate to integrate online, and […]

7 Simple Web Writing Secrets For Business Owners

By Bernadette Schwerdt. Writing web text (or copy) that gets people’s attention and converts them to customers can be tricky, but there are lots of ways to make it easier. Here are a few techniques professional copywriters use to compel people to stay glued to a website and to eventually part with their money. 1.    […]

Great ways to promote your website offline

By Craig McCallum. There are numerous methods available to promote your website in the offline world. For example, on the bottom of your receipts/dockets, on store or office shopping bags, brochures, catalogues, on your display windows and prominently on all your advertising. Understanding the purpose of your site will determine a specific promotion approach. Is […]

The top five things a website must have to generate a response

By Philip Brookes. For every successful website on the Internet, there are many more that do not achieve their goals. What is the difference between the few that succeed and the many that do not? Outlined below are five ‘plain English’ marketing concepts which you should focus on in all of your marketing, including online, […]